The market for rolled aluminium materials is characterized by advanced technology, complex production processes, and customer-driven development with long-term relationships.
Advanced technology and production processes
The market for rolled aluminium materials is relatively difficult to enter. This is partly due to the capital-intensive nature of the industry and the high level of competence and experience required to develop and produce new and customized materials. These skills are also critical to operate flexible and efficient production processes, and to be able to guarantee a high degree of delivery performance in terms of volume, time and quality. All this requires well-tuned manufacturing capabilities and processes refined over a long time, as well as effective customer service and a global supply capacity.
Manufacturers are constantly facing new and increased demands from customers for materials with lower weight, greater strength, higher corrosion resistance and lower environmental impact. The development of new materials, products and solutions is conducted in close cooperation with customers, based on long-term relationships. A core challenge is to meet the requirements of new applications and demands of end-customers, as well as trends that impact the business. Gränges strives to be at the forefront of developing adaptable and customized aluminium materials.
The competition varies in size and strategic focus and differs between regions and end-user markets. Competitors are primarily major global aluminium companies such as Arconic, Novelis and UACJ. In addition to the large global competitors there are local competitors in the different regions.
Gränges’ customers are in the automotive industry, the HVAC industry, and niche markets such as transformers and speciality packaging. The automotive industry accounts for about 40 per cent of our sales, the HVAC industry accounts for around 22 per cent, speciality packaging for about 17 per centand other end-customer markets account for the remaining 21 per cent. Our position is strong in all the regions in which we operate.