Strengthening relations with customers
Sampath Desikan says the seminar served an important purpose for Gränges India.
“It was vital to maintaining customer relationships and the Gränges brand image,” he says. “It also created a platform for potential new customers to experience what existing customers enjoy in their relationship with Gränges.”
The company has previously held similar seminars in 2007, 2009, 2011, 2014 and 2015.
Positive response from attendees
Gränges was represented at the event by officials including company CEO Johan Menckel, Director of Business Development Torbjörn Sternsjö, technical experts from Gränges AB and Gränges Shanghai, and Thomas Ren, who at the time was Sales Director for the Shanghai and India teams. Menckel provided both the opening and closing addresses.
Desikan says the response from attendees was positive. “They were happy to receive the latest news, and there were great, detailed discussions at the end of each of the technical presentations.”
A potential growing market for Gränges
With GDP in India forecast at 7–8 percent a year in the coming years and domestic car ownership increasing, Desikan sees great potential for Gränges, locally, despite weakness in the economy in recent years.
“These factors imply that the market is bound to continually grow, and this will help to grow the Gränges business in India,” he says.
Light Vehicle Production Growth, India
Higher GPD growth than BRIC* average
*) Brazil, Russia, India, China
Source: World Bank, 2015